As a native and a fairly afflicted sports addict, I listen to a lot of sport stalk radio. And as you’d imagine, with a relatively “target narrow” medium like sports talk, nearly 99% of the advertising I hear connects with my inner target demographicalness directly and effectively. Some notable exceptions exist – hair loss cures and divorce attorneys – though I pretty much remember all of those ads too, because as a long-time listener (first-time caller) I hear the same handful of ads repeatedly. All the time. Over and over.Needless to say, for me, almost all radio advertising gets at least a little stale. Worse so when multiple advertisers jump on the same tired concept (for a while no fewer than 10 local businesses were offering stimulus packages). Well now, two of my beloved home-town franchises seemed to have crossed their campaign streams, as evidenced by the new Falcons’ advertising that sports the old Hawks tagline, “Rise Up”.
The Hawks originally “Rose Up” in 2007-2008, limped into the playoffs, then eventually lost in a pretty charged-up series against Boston (which sparked the next year’s slogan “Shock the World”). That was just two seasons ago, yet somehow the Falcons are now “Rising Up” in 2010? Don’t get me wrong, I like the new Falcon ads a ton; they feature a gospel-preacher-with-a-bag-of-SportCenter-analogies vibe that are really well written and expertly delivered. But we couldn’t come up with a new tag? I mean, if last year the “Hunt Was On” for the Falcons, why do we have to settle for a retread tagline?
Rise Up, Falcons, and grab a new tagline (and a couple defensive pieces couldn’t hurt either).
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