A Marketers Holy Grail of Commercials

While watching the Olympics I saw what was quite possibly the best commercial I've seen in a long time- if not ever. The spot, titled "Hands", is for Delta's Pilar faucet with Touch20 Technology. Apparently the spot has been around since at least this summer - but it is new to me so please forgive my dated praise.

This spot stands out above the rest for the following reasons:

• It's the perfect blend of merchandising meets marketing. For once, these two disparate yet intrinsically linked disciplines joined forces to create something that actually communicates the product benefits in a way that is meaningful to consumers.
• The contrast of the dirty, sticky hands on the black background is a striking balance of gross reality and artful beauty.
• The music is infectious. Come on, who doesn't love the Count from Sesame Street!
• It's simple. It's focused. It's powerful.
• It's not just creative for creative's sake - It's effective. I don't know about you, but I WANT one - no, NEED one.

Kudos to the client and agency who produced this.